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Welcome to Netherlands Smartwatch

Your Style. Your Health. Your Connection.

Discover cutting-edge wearable technology engineered for effortless living.

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Where Smart Design Meets Everyday Life

Our Story

Team of designers and engineers collaborating in modern workspace

At Netherlands, we've reimagined what a smartwatch can be for people living in the heart of Europe and beyond. Our mission is to seamlessly blend personal style with the benefits of intelligent technology—empowering you to do more, connect deeper, and embrace a healthier lifestyle. Located in Amsterdam, we believe wearable tech should simplify your day while reflecting who you are.

  • Pioneering minimalism in wearable design—sleek, contemporary aesthetics paired with meaningful features.
  • Dedicated to sustainability and ethical sourcing, inspired by Dutch values of responsibility and innovation.
  • Driven by a user-first approach—every detail, from UI to materials, is thoughtfully designed for real lives.

Join a community that values mindful living, smart health, and future-ready connectivity—designed and developed in the Netherlands for a global world.

Explore Our Products

Sleek black classic smartwatch
Netherlands Vision Smartwatch

Minimal, durable, and feature-packed. Heart rate, step tracking, notifications, GPS—all elegantly wrapped in a modern, ultra-light case perfect for both work and play.

  • 2-week battery life
  • Water-resistant up to 50m
  • Customizable watch faces
Colorful smartwatch designed for kids
Junior Smart Start

Safe, colorful, and made for kids on the go. GPS tracking, secure contacts, and playful gamified activities inspire confidence—for children and peace of mind for parents.

  • Parental controls
  • Built-in SOS button
  • Fun, educational games
  • Safe, hypoallergenic materials
Assorted recyclable watch bands
EcoBands Accessories

Eco-friendly, stylish, and easy to swap—our recycled bands invite you to express yourself responsibly.

  • Made from 100% recycled materials
  • Hypoallergenic & lightweight
  • Quick-swap design—change your style anytime

Why Choose Netherlands?

Health data displayed on smartwatch screen
Stay Connected, Stay Ahead

From instant notifications to call management, manage your digital life directly from your wrist. Netherlands smartwatches boost your productivity, whether you’re in a meeting, on a bike ride, or relaxing with friends.

Close-up of minimalist smartwatch on wrist
Track Health with Ease

Monitor real-time heart rate, sleep quality, and daily steps with precision sensors. Turn insights into action—set goals, get reminders, and celebrate your progress, all with a single glance.

Eco-friendly smartwatch bands and packaging
Sustainable by Design

Every product is crafted with the planet in mind—using ethically sourced and recycled materials from Dutch and European suppliers. Smart, responsible choices that don’t sacrifice style.

Minimalist styled smartwatch
Effortless Minimalism

Lightweight and timeless, our watches fit seamlessly with your professional attire, weekend casuals, or gym gear—making every moment a reflection of your style and priorities.

What Our Users Say

Meet Our Leadership

Headshot of CEO Jan Smit
Jan Smit
CEO & Co-Founder

Visionary leader passionate about wearable technology and sustainable innovation. With a background in product design and entrepreneurship in the Netherlands’ thriving tech ecosystem, Jan has guided Netherlands Smartwatch to its unique blend of minimalism and real-world usefulness.

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Headshot of CTO Liu Wei
Liu Wei
CTO & Co-Founder

Engineering expert with a focus on security, seamless connectivity, and superior user experience. Liu has shaped our core technology, ensuring every product is robust, scalable, and delivers delight—from smooth Bluetooth pairing to privacy-centric architecture.

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Contact Us

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Customer service team providing support

Ready to elevate your experience? Fill in the form or reach us directly for support, product inquiries, or partnership opportunities.

  • Phone: +31 20 123 4567
  • Email: info@
  • Address: Keizersgracht 100, 1015 CV Amsterdam, The Netherlands
  • Business Hours: Mon–Fri: 09:00–18:00

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